The owner of the Bona Originals brand is focused on the richness of North Sumatra and Batak culture. The sense of pride is channeled through merchandise products and photography that portray the identity of North Sumatra with a more contemporary image. Rich in creativity and deeply rooted in culture - Bona Originals is ready to elevate the pride of North Sumatra to be recognized worldwide.
The logogram shape inspired by ‘gorga sompi’ pattern which has deep meaning about family, unity, and togetherness - since Bona Originals wants to bring and unite Sumatera Utara. And the diamond shape is inspired by diamond pattern from ‘ulos’, and also symbolize relationship between higher being
and people (earth)
The pattern in Bona Originals branding is inspired by the iconic places and richness of North Sumatra. This pattern can be applied across various branding contexts as needed.
